When personality becomes the brand

During rock radio’s golden age, there were a few personalities who transcended the format to become a brand in their own right. Such was the case with Philly legend Hy Lit who passed away recently at age 73. He exuded charisma but couldn’t follow formats, stepped all over the vocals and just plain did things his way. Here’s Jerry Del Collano’s appreciation along with a Ron Turner compilation of Hy Lit airchecks.

Nov 19th, 2007 | Posted in Keener
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