One of the other new brands that was launched in 1963 (besides WKNR) was the Instamatic Camera. These were the first cameras to utilize Kodak’s new 126 format. It was an easy-to-load film cartridge that contributed to the camera’s low production cost. A wide variety of print and slide film for the Instamatic was sold by Kodak in the 126 format.
Following the tradition of Kodak’s famous Brownie camera, the Instamatic had a fixed shutter speed, aperture and focus, making it one of the easiest point-and-shoot cameras on the market. As it’s design improved the original built in flash gun was replaced by a four shot flash cube.
The product was an instant success with more than 50 million Instamatic cameras produced between 1963 and 1970. There was even an Instamatic movie camera that was the first to use the new Super 8 film format. After a number of design enhancements, the Instamatic brand left the marketplace in 1988.
Here are two vintage Instamatic TV commercials, the first introduces the Flash Cube..
The second, features a future Skywalker in an early acting role.